You searched for: "Europe"
The results has been filter on Tags containing Qualitative Research.
ANA has found 114 results for you, in
404 ms.
Currently showing results 1 to 9.
Didn’t find what you were looking for? Try the Advanced Search!
Research papers
Can Social Listening Obsolete All Other Research Methodologies?
This report showcases how Haleon (formerly GSK Consumer Healthcare), in an effort to stay ahead of the game on deep human understanding, has harnessed the exponential growth of data coming from social media and e-commerce with Semantiweb, a company...
Catalogue: Congress 2023
Authors: Nicolas Pochart, Pierre Antoine Dubosc
September 29, 2023
Videos
UX and qualitative research: Creatures from different planets?
Many perceive UX and Qualitative Research as separate entities in the research world. UX and Qualitative Researchers tend to have different backgrounds and perspectives on designing and what they focus on, yet are they mutually exclusive. The two...
Catalogue: Insights Festival 2020
Authors: Janet Standen, Lauren Isaacson, Mary Sorber, Susan Fader
September 16, 2020
Videos
Life, actually...
Join this presentation from Oana Rengle and learn how to:- Explore instances of deprivation and inflation, to learn more about what matters to humans.- Explore the abilities and limitations of humans predicting their own future, so that this skill...
Catalogue: ESOMAR TV: North America & Europe at Home
Author: Oana Popa Rengle
Company: Anamnesis
April 30, 2020
Videos
Quick qual manifesto
From ethnography to rapid ethnography to insights sprints, it seems like there is a constant request for faster results. How can we tackle this without compromising the essence of user-centered design? Quick Qual Manifesto aims to explain how.
Catalogue: Fusion 2019
Authors: Nasly Liliana Galindo Quiroga, Gabriel Escalante
Company: INSITUM
November 10, 2019
Videos
Think the present, model the future!
This unique and special qualitative method-mix of Online Forums and Lego® Serious Play® evoked such valuable insights which were translated and transformed into mental maps of the past, the present and the future audio usage.
Catalogue: Fusion 2019
Author: Charlotte Hager
Company: comrecon
November 10, 2019
Research papers
The alchemical marriage of Big Data and Qual
This presentation talks about the hybrid approach combining big data analytics and qualitative research - with a special spotlight on Kenya and Ethiopia.
Catalogue: Fusion 2019
Authors: Victor Ikawa, Sergey Sheykhetov
Companies: Safaricom, Kantar
November 10, 2019
Videos
How a start-up used qualitative research and Big Data to disrupt the sports nutrition market
Using lessons learned from managing mainstream brands including Budweiser and Transformers, Len Dunne will show how Elivar is using both qual and smart data to create brand awareness and plan for global domination.
Catalogue: ESOMAR Smart Data Lab
Author: Len Dunne
November 4, 2019
Magazines
Research World (November-December 2018)
This issue celebrates and examines the role of qualitative research in our vast panoply of insights tools and approaches. There is much tocelebrate, not least that qualitative has been perhaps even more adaptive to new approaches and technologies...
Catalogue: Research World 2018
Author: ESOMAR B.V.
December 1, 2018
Research papers
